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Have we really become such busy and uninspired individuals that we are reduced to stealing MySpace and Match.com profiles or even paying people to write our profiles so that we might get a date? According to The Wall Street Journal and Los Angeles Times Magazine, apparently we have and here are our options:

  • Los Angeles Times Magazine – Apparently, you can outsource your on-line profile management to specialized companies like this one and hire copy writers to come up with some witty and charming headlines and profiles.
  • The Wall Street Journal – Beware of the newest breed of on-line thieves – they’ll steal your on-line profiles –from headlines to favorite music selection to poems that express ones self.

While on-line dating is pretty commonplace these days, this is a new low. So many people are unable to articulate and express their personalities through words in the on-line space in addition to being unable to engage people in “live” social situations, that they have become an exploited market opportunity for profit. But then again, it’s not that surprising either.Though if that’s their approach to love, it doesn’t seem likely that they will know how to develop and cultivate any new-found relationships if they are more willing to invest their money instead of their time……do these people even realize the time commitment thats needed for a relationship, or maybe they are really just looking for a one night stand. It’s anyone’s guess really….anyone have any thoughts?


Public Relations Note:
After reading these two articles and noting the similar timing of each, I am pretty confident that these are both PR-influenced pieces that was timed for Valentine’s Day (but feel free to correct me if I am wrong). While the WSJ took a more sinister angle about stolen profiles, I couldn’t help but notice that the on-line dating copywriter, e-cyrano.com was cited in both articles.

Literary Note:
On another side-note, e-cyrano is a very clever name, though I had to explain its meaning to a couple of people who also read the article. It doesn’t seem like people are very familiar with the Cyrano de Bergerac story though I am sure that they have seen its storyline played out on some movie or sitcom once before, like “Seinfeld” and “Boy Meets World.”