Comments on: Marketing Case Study: The Forbidden Kingdom http://dayseye.wordpress.com/2008/04/18/marketing-case-study-the-forbidden-kingdom/ Chronicles Of An Unemployed, Free Agent of Public Relations Wed, 09 Jul 2008 02:15:56 +0000 http://wordpress.org/?v=MU By: Rath http://dayseye.wordpress.com/2008/04/18/marketing-case-study-the-forbidden-kingdom/#comment-111 Rath Sun, 27 Apr 2008 19:11:03 +0000 http://dayseye.wordpress.com/?p=54#comment-111 Interesting post, but I think there's another angle in terms of the formula, which is the inherent star power of Jackie Chan and Jet Li. This movie's big opening proves they can carry an American film at the box office. There was no Owen Wilson or Chris Tucker. Michael Angarano wasn't the star or the draw. In that way, the marketing was spot on. The story's outline was about him, but the movie's story was really the first movie with both Asian superstars. They dominated the box office on their own against very tough competition -- Forgetting Sarah Marshall had tons of advertising, tons of publicity, favored by all the websites, etc. Forbidden Kingdom didn't have the hype and yet it beat it two weekends in a row. If anything, this movie will help Jet and Jackie get films made in the US and also more Asian leads and themes, which is a good thing! Interesting post, but I think there’s another angle in terms of the formula, which is the inherent star power of Jackie Chan and Jet Li. This movie’s big opening proves they can carry an American film at the box office. There was no Owen Wilson or Chris Tucker. Michael Angarano wasn’t the star or the draw. In that way, the marketing was spot on. The story’s outline was about him, but the movie’s story was really the first movie with both Asian superstars. They dominated the box office on their own against very tough competition — Forgetting Sarah Marshall had tons of advertising, tons of publicity, favored by all the websites, etc. Forbidden Kingdom didn’t have the hype and yet it beat it two weekends in a row.

If anything, this movie will help Jet and Jackie get films made in the US and also more Asian leads and themes, which is a good thing!

]]> By: JGirl4You http://dayseye.wordpress.com/2008/04/18/marketing-case-study-the-forbidden-kingdom/#comment-110 JGirl4You Sun, 27 Apr 2008 14:02:57 +0000 http://dayseye.wordpress.com/?p=54#comment-110 I don't it's their last movie together I don’t it’s their last movie together

]]> By: Tommy http://dayseye.wordpress.com/2008/04/18/marketing-case-study-the-forbidden-kingdom/#comment-107 Tommy Thu, 24 Apr 2008 05:40:55 +0000 http://dayseye.wordpress.com/?p=54#comment-107 This is an excellent example I think of the Hollywood formula at work. It'll be interesting to see how well/or bad the film does in the Chinese market as it is opening in Hong Kong and mainland China this week. Though this movie is complete filler, it is nice seeing a big budget (in Chinese film standards that is) film starring a mostly Asian/Chinese cast. This is an excellent example I think of the Hollywood formula at work. It’ll be interesting to see how well/or bad the film does in the Chinese market as it is opening in Hong Kong and mainland China this week.

Though this movie is complete filler, it is nice seeing a big budget (in Chinese film standards that is) film starring a mostly Asian/Chinese cast.

]]> By: mikemai http://dayseye.wordpress.com/2008/04/18/marketing-case-study-the-forbidden-kingdom/#comment-106 mikemai Tue, 22 Apr 2008 16:30:02 +0000 http://dayseye.wordpress.com/?p=54#comment-106 new formula for hollywood: white boy in chinaland. new formula for hollywood: white boy in chinaland.

]]> By: Life on Mars http://dayseye.wordpress.com/2008/04/18/marketing-case-study-the-forbidden-kingdom/#comment-102 Life on Mars Sun, 20 Apr 2008 06:46:25 +0000 http://dayseye.wordpress.com/?p=54#comment-102 You so lucky, I ve not even seen this film, where can I view it except cinema? :) My email, webmaster[at]colorfulmars.com. Tell me, thanks! You so lucky, I ve not even seen this film, where can I view it except cinema? :) My email, webmaster[at]colorfulmars.com. Tell me, thanks!

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